The Sustainova Challenge, powered by Risin Ventures, is establishing itself as a transformative platform for sustainability-focused startups in the GCC region. Recently, two impactful editions were held in Riyadh and Dubai, bringing together innovators, investors, and enterprises committed to creating a sustainable future.
With over 300 applications, the challenge underscored the growing momentum in sustainability entrepreneurship. Ten promising startups pitched their ideas in each edition, showcasing innovative solutions to tackle pressing environmental challenges while driving economic growth.
Spotlight on Winners
From the 150+ application received from each country, organizers had a hard time choosing the top 10 startups who will go on the stage. A few of the startups that were dropped out of pitching were extremely good however a fair evaluation based on traction, impact, scalability and founders profile ensured top 10 startups from each country pitching for country challenge. The competitions culminated in the recognition of standout startups in each edition:
- FORTYGUARD
- OLIVEGAEA
- MRUNA
- VEROFAX
- WAJAD
- NETZERO
These startups impressed the judges and investors with their scalable solutions across climate tech, SaaS platforms, and sustainable agriculture, reflecting the region’s commitment to driving environmental change.
Key Trends and Insights
The Sustainova Challenge unveiled key trends shaping the sustainability ecosystem in the GCC:
- Emergence of Climate TechMany startups showcased innovative climate tech solutions, particularly SaaS-based platforms that enable enterprises to measure and reduce their carbon footprints. This highlights the growing interest and commitment of large organizations to environmental sustainability.
- Collaborative SolutionsStartups in carbon offsetting through forestation and measuring emission reductions demonstrated how partnerships with governments, NGOs, and private enterprises are creating new opportunities for impact.
- Rise of AgripreneursThe event also spotlighted technology agriculturists (Agripreneurs)—innovative entrepreneurs leveraging technology like:
- AI-driven pest detection,
- Sensor-based irrigation,
- Vertical farming, aquaponics, and hydroponics. These solutions not only optimize crop production but also empower other farmers to adopt efficient and sustainable practices.
Real Impact
The Sustainova Challenge proved to be more than just a competition; it became a launchpad for startups to connect with stakeholders and unlock growth opportunities:
- Global Recognition: 25+ startups gained international visibility.
- One-on-One Connections: Over 50 tailored meetings with investors, enterprise partners, and government entities directly contributed to startups securing acceleration program placements, investment interests, and business deals.
- Sector-wide Influence: Startups are inspiring a new wave of entrepreneurs to jump into sustainability-driven ventures, driving long-term impact.
Partners and Collaborators
The success of the Sustainova Challenge was augmented by its visionary partners, including CODE of MCIT, MEWA, Icon Training, Roland Berger, and Phoenix Ventures. Their support in resources, mentorship, and network access played a vital role in empowering startups to refine and scale their solutions.
A Vision for the Future
The inaugural editions of the Sustainova Challenge mark a significant milestone in building a thriving ecosystem for sustainability-led ventures in the GCC. With plans to conduct more regional editions and a grand finale to identify the GCC’s top three startups, the program is paving the way for the emergence of unicorns in the sustainability space.
By fostering innovation and supporting entrepreneurs, Sustainova aims to enable impactful solutions that reduce carbon emissions, contribute to the circular economy, and address critical challenges like food security and resource efficiency.
Together, we are shaping a more sustainable and prosperous future for the GCC and beyond.
